Everything you need to know about brand Saina Nehwal

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Saina Nehwal is a rising star of Indian badminton and she has put in hard work to reach numero uno position in world badminton doing the nation proud and lifting the profile of the game in india.

A humble down to earth personality who has completely focused on achieving top rank in the world badminton circuit has now become a role model for young aspiring shuttlers and brands alike.

Saina’s never say die attitude, fighting spirit  and success on field has made her the queen of Indian sports brand endorsements having endorsed 13 0dd brands so far ranging from international brands like Herbalife to Indian brands like Emami and Godrej.

Saina may have achieved great success on field, however she has had a stuttering journey when it comes to finding agencies who can build brand Saina while she continues to perform on the court. With Rhiti Sports and Kwan being associated with Saina not much transpired in terms of business and building brand Saina leading to period where Saina managed her own endorsements until IOS approached her with realistically achievable numbers  and what a brilliant start they have had with Edelweiss partnership resulting in achieving almost half of their set guarantee within year one of signing Saina on their roster making her the highest earning sports person in India outside of cricket.

Below is an infographic that shows numbers involved in understanding brand Saina Nehwal.

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Nilesh Deshmukh

Sport Business Enthusiast, L&M and Social Media Professional, Blogger, Ardent LFC Supporter who loves writing about anything related to sports business.