13 Interesting facts about the business of CrossFit

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Health and fitness is a 84 billion USD industry and CrossFit is one trend that seems to be experiencing a exponential growth worldwide. Established in 2000 by Greg Glassman and Lauren Jenai.

CrossFit is a strength and conditioning program consisting mainly of a mix of aerobic exercise, calisthenics (body weight exercises), and Olympic weight lifting. CrossFit Inc. describes its strength and conditioning program as “constantly varied functional movements executed at high intensity across broad time and modal domains,” with the stated goal of improving fitness, which it defines as “work capacity across broad time and modal domains.” Hour-long classes at affiliated gyms, or “boxes”, typically include a warm-up, a skill development segment, the high-intensity “workout of the day”.

CrossFit is focused on “constantly varied, high-intensity, functional movement,” drawing on categories and exercises such as these: calisthenics, Olympic-style weightlifting, powerlifting, Strongman-type events, plyometrics, body weight exercises, indoor rowing, aerobic exercise, running, and swimming.

The simplicity of CrossFit combined with results has made CrossFit a global phenomenon attracting revenues not only from training modules and affiliate fees for CrossFitBoxes but also from licensing and television broadcasting.

Below is an infographic about the business of  CrossFit with interesting facts about the concept

 

CrossFit Infograph

 

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Nilesh Deshmukh

Sport Business Enthusiast, L&M and Social Media Professional, Blogger, Ardent LFC Supporter who loves writing about anything related to sports business.