China is a hotbed of mobile manufacturing and lately, there has been a surge of Chinese mobile companies rising up to the challenge of Apple, Samsung and others and finding a place in global mobile markets. Chinese brands like Xiaomi, Oppo, Vivo etc. have worked hard to find shelf space globally via interesting marketing strategies ranging from celebrity associations, promotion on television, sponsorships (VIVO – IPL) and content partnerships (Oppo and FC Barcelona).
In China, the contest is heating up with 460 million plus online video viewers. Research has shown some crazy numbers of content to investment to individual consumption ratios.
See below an infographic explaining China’s online sports market landscape with some eye-popping numbers and decide if China’s online sports consumption – Disruption or Destruction :