Sony sports tennis broadcasting deal explained

Nilesh Deshmukh

In last years Know your fan India report Tennis was the second most consumed sport online and is also a widely played sport in India however on television, it’s a contrasting story altogether.

In terms of national tennis coverage Door Darshan Sports does a fantastic job in broadcasting tennis at the junior level, senior level and satellite tournaments whereas Star sports broadcast the offseason tennis league IPTL and Sony Sports broadcasting IPTL’s competitor Champions Tennis League (CTL).

Considering the fact that global tennis players are household names in India there is not much coverage on television. Besides the grand slams and a select few global tennis events, there is not much live coverage resulting in fans watching tennis online in forms of highlights and illegal streaming.

2016 will be a special year for tennis broadcast in India with Sony Sports (Sony ESPN) with Sony Sports striking a unique broadcasting deal with ATP where tennis fans in India will get to watch almost all ATP tennis events live making it interesting to see how this affects online tennis consumption in India.

Below is an infographic explaining how Sony Sports (Sony ESPN) will revolutionize tennis broadcasting in India.


sony atp tennis, sony espn tennis india