- China powers ahead with an ambitious bid to become the next soccer global superpower.
- China intends to overhaul and build new infrastructure at grass root level to groom new youth talent.
- International clubs and soccer players like Luis Figo, Ronaldo set up coaching schools to train Chinese youth.
- Chinese technology also contributing to an application dubbed as the Uber of football coaching in China.
China has been making news with their interest in sports lately be it the acquisition of infront sports by Wanda group or becoming FIFA partners or the much talked about Chinese Super League. China’s passion for becoming a major force in sports both in terms of content consumption and participation is astonishing and their statement of intent is nothing short of mind-boggling.
China has set a new target – To be a global soccer superpower and taken its first step by building on Everglades success at Asian football stage by launching a soccer league. The league has broken transfer records traditionally set by European leagues. It is attracting top Brazilian and other international talent and has names like Mario Balotelli, Christian Benteke and others linked to brace the league next transfer window. This is a great statement of intent to make China a soccer superpower.
However, the real statement of intent can be seen at the grass root level.
International footballers like Luis Figo, Ronaldo, and Wesley Sneijder have invested in training schools and technology that will make China a soccer superpower. Major European clubs like Liverpool FC, Chelsea FC, FC Barcelona, Real Madrid and Inter Milan have set up academies to train future Chinese stars.
Their efforts of developing the game have got great support from Major League Soccer commissioner Don Garber and leading sports marketing academicians like Professor Simon Chadwick.
Backing China’s vision is unbelievable numbers like $7 million for infrastructure development and 100,000 new players to be ready by 2017. It’s hard not to take notice of China’s plan to become the next global superpower in soccer.
See below an infographic covering the numbers and names associated with making China a soccer superpower.