Sports broadcasting in India is on an upswing as sports channels fight each other to serve best of sports programming to the sports-hungry fans in India.
Leading the race in serving best of sports content are Star Sports (see the article on Why Star sports is the future of sports broadcasting in India), Sony Pictures Networks India (SPIN) with their ESPN tie up, Ten Sports and Neo Sports.
The real winners in the race in 2016 though are broadcasters who are airing cricket. Star sports and Sony Six are the front runners with broadcasting rights for BCCI India games, ICC (Star sports) and IPL respectively.
According to SPIN president, Rohit Gupta cricket takes around 85% of the total revenue and he also admits that the dependence on cricket is reducing with other sports like Football, Kabaddi, Tennis, NBA, UFC, WWE etc. making inroads in Indian sports broadcasting.
Football is ranked in the Top 3 most viewed sport in India. International leagues like English Premier League, LA Liga, Serie A, Bundesliga and UEFA Champions League are most popular leagues and there is scope for India’s premier football league – ISL. However, the major contributor to revenue generation this year is is Euro 2016 which is broadcasted by Sony Six.
NBA and UFC are small properties which will need some time to become sustainable, whereas Tennis broadcast is at its best with Sony Six taking the lead with showing the best of ATP tennis events.
Indian sports leagues like Pro Kabaddi League, Indian Super League, and the Wrestling League are the minnows attracting interests and have shown potential to grow, however, cricket will continue to dominate and keep attracting brands and fans alike to continue making 2016 a glorious year for the Indian sports broadcasting industry.
Below is an infographic that explains Indian sports broadcasting industry’s facts and figures for the year 2016.