Is 2017 the big year for sports licensing in India?

Nilesh Deshmukh

According to Jibi George COO, Dream Theatre, India’s leading Licensing and branding agency, FIFA U-17 World Cup is a big step for India in staging a world event.

The merchandising is 360 degree right from sponsor engagement in OTG activation via merchandise, Along with retail rollout of merchandise in 50 plus cities and online destinations.

Experts in India remain optimistic about the licensing revenue projection, but how does India perform in the sports licensing revenue charts?

Here is an infographic that can give you a perspective about sports licensing in India and how it compares to the rest of the world:


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