When Rakuten signed a sponsorship deal with FC Barcelona and followed it up with a sponsorship deal with NBA champions Golden State Warriors they became a household name.
But, who are Rakuten?
Rakuten (pronounced as Rack-Ten) is a Japanese e-commerce organization with multiple businesses within the global internet and tech space.
Rakuten currently employs 14,000 and boast of a $7.2 billion turnover and a healthy profit of $350 million.
Rakuten also claims to have 1 Billion registered members and they believe in the power of sports for reaching out to customers and have integrated sports investments into their marketing strategy with a focus on football, basketball, tennis, and baseball.
Following is an infographic highlighting Rakuten’s sports investments: