Sports business has always been an area of interest professionally and personally and sportsnexus was born out of sheer interest in being associated with sports business.

Having co founded sportsnexus – a sports marketing agency in 2005 along with my mate Jehan Kothary in Pune primarily working in the space of events, sponsorship and PR we worked with sports associations, clubs, individual athletes and media.

It was in late 2008 I decided to write articles on sports business with an objective to reach out to sports marketing agencies and get an opportunity to work with agencies in London that’s when sportsnexus was born.

Since 2008 under my original blog http://sportsnexus.wordpress.com/  I have tried to write on various topics around sports business with inputs from like minded professionals.

Over the years sportsnexus has gone through name changes (sportal360 and insportbiz) but with the popularity of the original blog http://sportsnexus.wordpress.com/ it was time to bring back sportsnexus and continue writing articles with contributors and exciting sports business topics from India and other countries.

I would like to thank you for visiting my blog and reading my opinions on various topics and it will be great to hear from you on collaborations and/or your opinions and feedback about the site.

Hope you enjoy reading my blog.






                         Nilesh Deshmukh