Nilesh Deshmukh

Nilesh Deshmukh

Digital marketing professional with expertise in brand management and content marketing across sectors like sports, gaming, entertainment, licensing and merchandising in U.K and India. Currently working with leading sports rights holders in U.K on their India fan engagement strategy.

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Social media performance of the ten Olympic partners during PyeongChang 2018

Social media performance of the ten Olympic partners during PyeongChang 2018

The PyeongChang winter games were the most successful games in the history of winter Olympics. The…

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Everything you need to know about the top ten global sports broadcast deals

Everything you need to know about the top ten global sports broadcast deals

Digital sports consumption may be on a rapid rise but live broadcasting is arguably the biggest revenue…

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How team Australia’s pre-meditated cheating shook the cricketing world

How team Australia’s pre-meditated cheating shook the cricketing world

When team Australia plays cricket, nothing is certain. Their recent South Africa tour has lived…

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Everything you need to know about the BCCI television rights auction

Everything you need to know about the BCCI television rights auction

After the successful Indian Premier League broadcast rights auction BCCI has turned it's attention to…

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esports business opportunity in India

esports business opportunity in India

  Esports is the fastest growing and highest engaging form of sport in the world.…

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Is investing in Indian Super League commercially viable for it’s franchises?

Is investing in Indian Super League commercially viable for it’s franchises?

Indian football took another giant stride when Indian Super League Season 4 kicked off in…

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Rakuten sports investments explained

Rakuten sports investments explained

When Rakuten signed a sponsorship deal with FC Barcelona and followed it up with a…

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Why critics should wait for the Under 17 World Cup to end before bitching about the lack of match day attendance

Why critics should wait for the Under 17 World Cup to end before bitching about the lack of match day attendance

India is hosting the biggest football event but critics have left no stone unturned in…

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Is 2017 the big year for sports licensing in India?

Is 2017 the big year for sports licensing in India?

According to Jibi George COO, Dream Theatre, India's leading Licensing and branding agency, FIFA U-17…

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Ten reasons why sports rights holders should invest in video content for second screens

Ten reasons why sports rights holders should invest in video content for second screens

Video consumption on second screens is on a rise. Platforms like Youtube and Facebook are…

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