Tag: olympics

The potential of sport – A £20 billion industry

The potential of sport – A £20 billion industry

Over the past five years, the business of sport has become a £20bn-a-year industry in…

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Indian Olympic Association flirting with danger

Indian Olympic Association flirting with danger

Who so ever thought that the change of guard at the helm of International Olympic…

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Sponsorship Platforms: Governing body sponsorship International Olympic Committee

Sponsorship Platforms: Governing body sponsorship International Olympic Committee

Sponsorship of sport can be developed on several platforms ranging from athlete sponsorship, team sponsorship…

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