Tag: sponsorship

How Indian Olympic Association got it’s sponsorship strategy right

How Indian Olympic Association got it’s sponsorship strategy right

Indian Olympic Association has readied its finest squad of 119 odd member who will be…

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How Max Siegel turned around USA Track & Field

How Max Siegel turned around USA Track & Field

Max Siegel is best known as the CEO, President and Chairperson of USA Track &…

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How much do soft drink companies contribute to global sport sponsorship

How much do soft drink companies contribute to global sport sponsorship

The IEG group recently shared information on the contribution of Cola companies in global sport…

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Sports sponsorship spend report USA and Global 2013-14

Sports sponsorship spend report USA and Global 2013-14

IEG recently released their report on sports sponsorships in USA and global and following were…

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Sponsorship Platforms: Governing body sponsorship International Olympic Committee

Sponsorship Platforms: Governing body sponsorship International Olympic Committee

Sponsorship of sport can be developed on several platforms ranging from athlete sponsorship, team sponsorship…

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